The standout piece of this collection. After 4 weeks of iterations, utilizing photos taken of the location the project was based around, a visual language was decided upon to represent multiple core elements. The visual system includes a washed-out color palette, and delicate typography that trickles down the page like rain.

A recording of the overall process of building a visual system meant to mimic the feeling of a physical place. Starting with historical research, and leading into abstraction, this piece provides keen insight into the design process and is the basis for the other works in this collection.

A conceptual editorial spread that contains text authored by Delaney Moody herself, based on various aspects that make up the identity of the city of Winooski. Of note, the photographs rejected for the poster’s visual system ended up being integral to the spread’s visual system.

This piece condenses the visual system in an easily read mark. Taking a greater concept and simplifying it for accessibility, a process that occurs often in logo work. The process book showcases the streamlining of the logo mark.